Friday, April 03, 2009

What happened to the Maple Avenue Associate

A few months ago, George the owner of the Maple Avenue Associate, could not come to an agreement with the owner of the building on Maple Avenue, that formerly housed his business. George was forced to make a decision, and consequently moved his business to a new location in the town of Medford, along Highway 112.

When a business moves to a new location, the proprietor can usually expect a slight decrease in business; but this is not what happened! As it turned out Georges business doubled in a matter of weeks.

The new location has a tremendous flow of traffic, as well as adequate parking. It didn’t take long for the Medford residents to discover what we already knew; the dishes that George prepared using his “Secret Recipes,” were simply outstanding!

My wife asked me to drive her to the new location of the Associate, to buy some meat and prepared dishes for a family party. Within fifteen minutes I saw three residents from Maple Avenue enter the store. The people that patronized the Associate when it was located in Patchogue, are now traveling to Medford, in order to buy the products that they have become so fond of.

Courtesy and protocol might mandate wishing George “Lots of luck;” but that would, in this case, be inappropriate. Another merchant in our area mentioned that Luck had nothing to do with George’s success; it was pure skill and business know-how.

Oh! What the heck! Lots of luck George!

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